The Student Newspaper Survival Guide, 2nd ed by Rachele Kanigel

Author:Rachele Kanigel
Language: eng
Format: azw3
Tags: #pw3, #practical
ISBN: 9781444332384
Publisher: Wiley-Blackwell
Published: 2006-01-02T00:00:00+00:00

And they bring readers to your newspaper. Numerous studies have shown readers are more likely to read a story if it’s accompanied by a photo. In a landmark 1991 study, researchers from the Poynter Institute used Eye-Trac technology (a device that tracks eye movements) to monitor how readers read newspapers. They found:

Photos are usually the first thing readers see on a page, even before headlines.

Readers process photographs 75 percent of the time (as compared to 56 percent of the time for headlines and 25 percent of the time for text).

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.